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  • Brand: Samsung
  • Model: UA55AU7700RXHE
  • Crystal Processor 4K
  • Resolution: 3840 x 2160 pixels
  • Crystal Display and HDR
  • AirSlim Design
  • Adaptive Sound & Q Symphony
  • Multiple Voice Assistant with One Remote Control
  • Smart Connectivity
  • PurColor
  • 3-side Bezel-less
  • HDR (High Dynamic Range)
  • Dolby Digital Plus
  • Bluetooth Connectivity
  • USB: 1, HDMI: 3
  • 1 Year Brand Warranty & 2 Year Pannel Warranty
Delivery and return
Delivery and return

Next day delivery in store

Buy before 6pm to receive your order next day.

Next day delivery

Orders before 6pm from Monday to Saturday (or before 1pm on Sunday) will be delivered Next working day (except Northern Ireland and Highlands). Orders placed after 6pm (after 1pm on Sunday) or for Northern Ireland and Highlands will be delivered in 2 working days.
29 USD

Drop Point

In 2-3 working days. Pick up your parcel in one of the many diferent collection points available and during a wide range of hours.
39 USD

Same day delivery in London:

Place your order before 13:00 to get it today!. If you order later on, you’ll receive it the next day and if you order on Sunday, you’ll receive it the next working day.
59 USD
Shipping Information
Shipping Information


Complimentary ground shipping within 1 to 7 business days In-store collection available within 1 to 7 business days Next-day and Express delivery options also available Purchases are delivered in an orange box tied with a Bolduc ribbon, with the exception of certain items See the delivery FAQs for details on shipping methods, costs and delivery times
Composition and care
Composition and care

Characteristics of wood :

  • Hard, compact , fiberous and porous
  • Good wood gives a rich, warm and beautiful surface.

Wood is used for the construction of:

  • Floor, Furniture, Walls
  • Incidental furnishing (lampshades, picture frames)
  • Kitchen & restaurant ware


Product details

Samsung UA55AU7700 55-inch UHD LED TV

Introducing the Samsung UA55AU7700, a 55-inch UHD LED TV that redefines the art of home entertainment. The TV embodies Samsung’s commitment to delivering innovation, aesthetics, and top-notch quality.


Sleek and Elegant Design:
Experience a new level of sophistication with the New Bezel-less Design from 3 sides. This design minimizes distractions and maximizes your viewing experience. The Slim Look LED, Titan Gray Front Color, and Titan Gray Slim Feet Stand combine to create a modern masterpiece that enhances any room’s decor.


Stunning Visuals:
Immerse yourself in breathtaking visuals with a screen size of 55 inches and a crisp resolution of 3840 x 2160. The Crystal Processor 4K takes your viewing experience to the next level by enhancing non-UHD content to UHD levels with vibrant colors. Pur Color, along with 1 Billion Color Shades, delivers lifelike color reproduction. HDR 10+ Support ensures vibrant contrast, even in high brightness settings. Mega Contrast Ratio optimizes contrast across various lighting conditions. UHD Dimming, Contrast Enhancer, Auto Motion Plus, and Film Mode add depth and clarity to every frame.


Immersive Audio: 
Experience audio excellence with Q-Symphony, which synchronizes TV and sound system audio for an immersive surround sound effect. Dolby Digital Plus ensures crystal-clear audio quality. The 20 Watts with 2.1 Stereo Sound, Back Firing, and Bass Reflex Speaker Type deliver a rich auditory experience. Bluetooth Two-Way Audio and Multiroom Link offer versatile audio options.


Smart and Connected:
Unlock a world of possibilities with smart features powered by Tizen OS. Bixby, available in multiple languages (features vary by region), offers voice-activated convenience. Multiple Voice Assistant support includes Alexa and Google Assistant (features vary by region). SmartThings App Support enhances your connected home ecosystem. Web Browser, Mobile to TV Mirroring, Easy Setup, TV Sound to Mobile, Works with Air Play2, and One Remote Control offers seamless navigation and control.


Additional Features:
Unbox Magic transforms your TV into a versatile hub with capabilities like a Personal Computer, Music System, Home Cloud, Live Cast, and Two-Way Sharing. Game Enhancer and Game Mode, including Auto Game Mode (ALLM) and Wireless Dex, enhance your gaming experience. Samsung Smart Hub, Quad Core Processor, Instant ON, Digital Clean View, Auto Channel Search, Audio Visual, WiFi Direct, 360 Degree Video Player, Sound Wall, and Tap View provide additional functionalities.


Limitless Connectivity:
Connect with ease using 3 HDMI ports, 1 USB port, Component (Y/Pb/Pr) input, Composite In (AV), Ethernet (LAN), Digital Audio Out (Optical), and Bluetooth(v4.2).

For the latest updates and offerings, explore our official site or Samsung Plaza.


AU Series


Screen Size
Screen Resolution
3840 x 2160

Design and Material

New Bezel less Design from 3 sides
Slim Look LED
Titan Gray Front Color
Titan Gray Slim Feet Stand


Appliances Connectivity
Component (Y/Pb/Pr)-1
Composite In(AV)-1
Ethernet (LAN)
Digital Audio Out (Optical)-1


Smart Services
Bixby (Service vary according to region)
Tizen OS
Multiple Voice Assistant(Service vary according to region)
Alexa and Google Assistant Support(Service vary according to region)
SmartThings App Support
Web Browser
Mobile to TV Mirroring
Easy Setup
TV Sound to Mobile
Works with Air Play2
One Remote Control
Additional Features
WiFi Direct
360 Degree Video Player
Sound Wall
Tap View
Auto Data Backup
Unbox Magic
Game Enhancer
Game Mode(Auto Game Mode (ALLM))
Wireless Dex
Samsung Smart Hub
Quad Core Processer
Instant ON
Digital Clean View
Auto Channel Search

Audio Visual

Crystal Processor 4K (enhances non- UHD content to UHD level along with color)
Pur Color
1 Billion Color Shades
HDR 10+ Support
Mega Contrast Ratio (optimizes contrast ratio even on high brightness to wide range)
UHD Dimming
Contrast Enhancer
Auto Motion Plus
Film Mode
20 Watts with 2.1 Stereo Sound
Back Firing and Bass Reflex Speaker Type
Bluetooth Two-Way Audio
Multiroom Link
Dolby Digital Plus

Additional information

Weight 19.5 kg
Dimensions 123.05 × 5.99 × 70.72 cm


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